Partner Information Archives

How do customers find partners they want to work with?

Customers are able to identify partners they want to work with a number of ways:

They search Cloud Centre and isolate services available based on their needs
They hear about services and specialties available in our ecosystem via our customer stories page, as well as through the thought-leadership article we co-author with many of our partners and feature on our website’s blog section
They see partners and services available inside each data centre, as promoted on our digital screens
They ask our team for suggestions (so, it always pays to be nice to us)

What’s Cloud Centre, and how can my business be added?

Cloud Centre is the online location on nextdc.com where you can find the partners that make up our ecosystem (it’s THE place to hang out). Cloud Centre is also where our customers and other partners go when they are looking for an IT service or a particular partner of choice anywhere within our national footprint.

As a NEXTDC partner, and as soon as you establish your initial point of presence (POP), we invite you to set up your own Cloud Centre profile so you too will be displayed in future customer searches. You can find the Cloud Centre profile set up form at nextdc.com/partners/resources

Where do I find NEXTDC’s logos?

As a partner, you have access to a plethora of content and marketing support. To access NEXTDC’s logos, hero imagery, and most commonly used templates visit nextdc.com/partners/resources

How do I find out who my Account Manager is?

If you aren’t sure who your point of contact is, feel free to email sales@nextdc.com and we will connect you directly to your Account Manager.

Can I attend and work with NEXTDC to host customer tours at NEXTDCs data centres?

Absolutely. In fact, we strongly recommend it. Along with customer tours, we can support executive briefings or general information sessions hosted within our facilities. Customers need to see what their solution is made up of, especially when it means outsourcing infrastructure traditionally managed and owned inhouse. And we know that not all data centres are created equal, so this stage of the sales cycle is an important one.

Our tours are generally the linchpin that help us demonstrate the real value, resiliency and interconnection capability our facilities deliver. So, if you have a customer looking for reassurance that the solution you’re proposing is backed by the highest levels of reliability and resilience in the Australian market – bring them along to see us. Or if you’ve got customers actively looking to migrate their IT footprint to a colocation facility, we can demonstrate the capability and reliability of your NEXTDC solution and help you strengthen your sales strategy exponentially.

Simply contact your Partner Account Manager to discuss your requirements, and we’ll work with you to build an onsite experience that will support and complement your sales strategy, and knock your customers’ socks off.

Does NEXTDC offer deal registration?

Yes! Deal Registration is available for Premier Partners. To find out more, or to determine whether you qualify, simply contact your Partner Account Manager (affectionately known as your PAM).

How does NEXTDC help me grow my pipeline?

Partnering with NEXTDC represents a simplified, low-complexity partnership. Yes, we make things easy. With just one contract, one SLA, standard and simple pricing, our model enables you to quickly resell and wrap your services in and around our solutions. And it enables you to extend your current offerings and deliver a truly holistic, end-to-end solution to your customers that is hassle-free and straightforward.

We believe data centre solutions are like lifelong partnerships. They enable you to strengthen the stickiness of your incumbency within your customer accounts, increase lifecycle longevity, improve your retention rates, and uplift your margin opportunities. All via a product offering that is extremely low-risk and has very low overheads. Now, we don’t expect you to do the heavy lifting. We partner with you the entire way and make it easy for you to build a strong, repeatable book of business that will grow at a healthy rate YoY.

Given the extent of our ecosystem, we naturally do our bit to expose your brand and your unique services to our entire customer and partner ecosystem. (We’re nice like that).

What support will NEXTDC provide me on customer opportunities?

No two deals or sales processes are the same, and our approach to supporting you mirrors that same philosophy. Don’t take it the wrong way, but you are a snowflake to us, and we’re going to treat you like one. Individual and unique, that is (not delicate and melty)! Every member of our team is available, accessible and local.

We work with you to throw everything at a deal and give you the best shot at getting it over the line. If you require specialist sales support in meeting and qualifying needs with your customer, whether it’s the Head of Security, Head of Facility Management, Head of Networks, or the CEO, we ensure you have the right team behind you, so you establish value up front and lead the opportunity from start to close.

Equally, our engineering, presales and customer success teams all play a critical role in ensuring every deal is designed and built to support your customers immediate- and long-term goals.

Does NEXTDC sell direct to customers?

First and foremost, NEXTDC is a partner-preferred organisation. More than 80% of our business is transacted via channel partners.

We pride ourselves on operating ethically and fairly at all times, keeping our eye on the customer and their needs, providing the necessary support and guidance necessary and ensuring we are working collaboratively and strategically with our partners who share an incumbency in the account. Our partners play a highly valuable and integral role for customers, therefore it’s always our preference that wherever possible, deals are procured via our partners.

Like all rules, there are always exceptions. And there will be rare instances where a customer may decide to establish and manage their data centre environment directly. We have an obligation to respect the customer’s decision, however we always explore whether there is an opportunity for a deal to go via a partner.

What’s ONEDC?

ONEDC is our data centre infrastructure management tool (aka the ONEDC customer portal), which is provided with every NEXTDC solution. ONEDC delivers real-time intelligence across your entire NEXTDC data centre footprint, making the management of your critical infrastructure that little bit easier.

Offering a single, centralised view via our intuitive platform, ONEDC allows you track and report on your most critical IT assets at any time, from the palm of your hand (well, ok, your smart device).

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